Listerine has launched its biggest global marketing social campaign, “Power To Your Mouth,” for the FIFA World Cup. From the pre-tournament build up, through the final whistle, the Listerine brand reacts to the news of the day, recaps the biggest matches and connects with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth, said its maker, Johnson & Johnson. “This campaign represents the first time one of our consumer brands has leveraged real-time ...